GOOD Meat is a brand from Eat Just, Inc., a food technology company with a mission to build a healthier, safer and more sustainable food system in our lifetimes. GOOD Meat is cultivated meat, a process of making sustainable, safe meat from animal cells instead of slaughtered animals. Cultivated meat is also sometimes referred to as cultured meat, cell-based meat, clean meat, lab-grown meat, cell-cultured meat and in-vitro meat. Our company also makes plant-based egg products under the JUST Egg brand, which millions of families enjoy today from San Francisco to Shanghai.
GOOD Meat is real, high-quality meat made from cells instead of animals that are raised and slaughtered. Our first product is cultivated chicken, which has been approved for sale in Singapore in 2020. We’re also working on other types of meat, including cultivated beef using cells from California pasture-raised cattle and Wagyu from the Toriyama farm in Japan.
We begin by sourcing a small amount of animal cells from high-quality poultry or livestock. We then feed those cells nutrients, including amino acids, carbohydrates, minerals, fats and vitamins – the same types of nutrients animals need to grow and multiply. These nutrients, known as the growth medium, grow the cells into meat. The entire process takes place in a safe and controlled environment much like a beer brewery.
Instead of growing the entire animal, we only grow what is eaten. This means we use fewer resources in growing meat and we can be more efficient, completing growth in weeks rather than months or years. Then, the harvested product can be used by chefs in multiple final formats, from less structured crispy chicken nugget bites, savory chorizo and sausages, to more textured products such as shredded chicken or grilled chicken breasts.
GOOD Meat is real meat made from cells instead of slaughtered animals. Thus, the cultivated chicken we produce is not a plant-based, vegan or vegetarian product. However, if you follow a vegan or vegetarian diet because of animal welfare concerns, GOOD Meat may be an ethical choice for you.
Yes, this is not plant-based; it’s real chicken with a similar composition to conventionally produced chicken.
GOOD Meat cultivated chicken is high in protein and essential amino acids and is antibiotic-free. As our cultivated chicken cells are derived from actual chicken, the composition is similar to conventional chicken meat.
Production of GOOD Meat cultivated chicken is done under food GOOD Manufacturing Practices (GMP), following a rigorous food safety program. We follow a defined food safety plan that assures our meat is free of pathogens and foreign particles. We also maintain a cold chain controlled and monitored by our partners and us to assure the product’s safety.
We manufacture GOOD Meat cultivated chicken under controlled conditions, which are assured by working with organizations such as the Food Innovation and Resource Centre (FIRC) in Singapore, that have years of experience in food manufacturing. Our cultivated chicken has undergone an extensive and thorough evaluation process by the regulatory authorities in Singapore, which included evaluation of a safety package by a panel of scientific experts. Our cultivated chicken product and manufacturing processes were found to meet these safety requirements.
When compared to conventional chicken, cultivated chicken has much lower microbiological content because the animal cells are grown in a safe, sterile and controlled environment.
Our team chooses the cells that perform the best from both a culinary and culturing standpoint. Those cells must have a profile similar to conventional meat (taste, flavor, mouthfeel, texture, appearance) and have a comparable nutritional value (protein, fat content, nutrients, minerals). The cells must also meet safety specifications (microbiological content, lack of pathogens and other contaminants) while being efficient and stable during a scalable manufacturing process.
GOOD Meat launched first in the foodservice channel in December 2020 and, since that time, our team has found new and delicious ways for consumers to try the world's first-to-market cultivated meat. That has included immersive dining experiences at the JW Marriott Singapore South Beach; home delivery via foodpanda, Asia’s leading food and grocery delivery platform; and at some of Singapore’s famed hawker centers. Sign up for email updates in our website footer menu to find out where GOOD Meat will be offered next.
Depending on the venue, GOOD Meat dishes range from SG$4 at hawker stalls to SG$23 for fine dining.
Since 2018, GOOD Meat has achieved a 90% reduction in total costs when operating in a built-for-purpose plant. The design and manufacturing of vessels and systems that will enable significant increases in cultivated meat production – and decrease costs – is underway now.
GOOD Meat cultivated chicken is the first-ever cultivated meat product approved to be sold for human consumption. Unlike plant-based meats currently on the market, cultivated meat is made from animal cells.
The term “cultivated” highlights the main difference relative to traditional meat. Instead of slaughtering animals, cultivated meat involves the collection of cells, such as muscle cells, under a suitable solution of nutrients and a bioreactor that provides the right physiological and environmental conditions for the cells to thrive.
This cell culture occurs in a very similar process to brewing beer, yeast grown for bread-making, rennet used to make cheese and other foods made by large-scale culture processes. The main difference is that the cells used for the culture process are eukaryotic cell types from animals and those constitute the core of the final product.
We work with farmers and ranchers who raise livestock and cattle to get access to the best cells from their animals. In partnerships like the one we have with Toriyama farm in Japan, they’re active contributors in our research program, and we can leverage their meat science expertise. We apply that to our cell-screening process, selection of appropriate nutrients for the cells and the development of final products that meet the high standards of our partners.
There’s no limit. For our GOOD Meat cultivated chicken, we’re working with a stable non-GMO cell line cryopreserved in several cell banks and stored safely for continued use.
No, not a single one.
Chicken is the world’s most-consumed (and fastest-growing) meat. Chickens also consume more food, collectively, than other farmed animals. Today, more than one-third of Earth’s ice-free land and tens of millions of acres of rainforest teeming with the bulk of our planet’s biodiversity have been replaced with fields of chicken feed.
No, we use unmodified cells (non-GMO) chicken cells, which occur naturally in animals. Our manufacturing process doesn’t use antibiotics.
The manufacturing process only takes a few weeks from an established and validated chicken cell bank. Production with multiple bioreactors can occur concurrently and the process can be operated so there are multiple harvests during the same week.
A preliminary study published in Environmental Science & Technology examined the environmental impacts of cultivated meat production using a life cycle assessment method. The research found cultivated meat requires 78 to 96% fewer greenhouse gas, 99% less land and 82 to 96% less water than conventionally produced meat. In addition, scientists have continued to link major public health crises to patterns of conventional meat production and consumption. Safer, more efficient and less environmentally harmful ways of producing meat like this are urgently required to satisfy a growing consumer demand.
Consumers have already reacted positively to cultivated meat since GOOD Meat’s launch in Singapore. According to research conducted by a leading global management consulting firm, 70% of Singaporeans who tried GOOD Meat said it tasted as good or better than conventional chicken and nearly 90% of those diners said they would substitute conventional chicken with cultivated chicken. The main reasons people are open to cultivated meat are because it offers a solution to one of the world’s most pressing food problems and it reduces the possibility of foodborne illness. Others have cited more sustainable production methods that use fewer resources than conventional meat and prevention of animal suffering as reasons. Recent years have seen a proliferation of research on consumer acceptance of cultivated meat: Bryant and Barnett, 2018, 2019; van der Weele and Driessen, 2019; Wilks et al., 2019.
We’re currently exploring the possibility of halal certification and will work closely with the religious authorities given that slaughter-free, cultivated meat is very novel. See Cultured Meat in Islamic Perspective.
Singapore has long been recognized for its business, technology and culinary leadership. Its commitment to a more sustainable food system and openness to innovation made it the ideal place to launch. Singapore has been supportive of research and development for alternative proteins, and Singapore’s regulatory environment is supportive of food innovation and alternative protein sources.
Our team is actively engaged with the Food and Drug Administration and the U.S. Department of Agriculture regarding our process to produce cultivated meat. The two agencies share jurisdiction over this first-of-its-kind food product and have built a framework for regulatory approval of cultivated meat in the U.S.